Who We Are

The View From the Bleachers was born on October 27th, 2003 in response to the Cubs magnificent 2003 season. The season was by far the most exciting and most painful season that founder Joe Aiello had endured as a Cub fan.

Since that day, we have tried to maintain a consistently updated site with quality reporting and commentary. At times that has been a tall order based on the performance of the team, but it’s one we’ve always tried to accomplish. We may say things that you don’t always agree with, but we’ll always listen to what you have to say. Just make sure to follow the site’s 10 commandments:

  • I. Thou Shall Not Use Profanity in bulk
  • II. Thou Shall Not personally attack other commenters
  • III. Thou Shall Not bait other commenters into a fight
  • IV. Thou Shall Not argue for the sake of arguing
  • V. Thou Shall Not discuss politics unless it can be done in a civil manner.
  • VI. Thou Shall Not use hyperbole when something less will suffice
  • VII. Thou Shall Not use sarcasm in a way that can be misinterpreted negatively
  • VIII. Thou Shall Not make the same point over and over again
  • IX. Thou Shall Not type “no-hitter” to describe any no-hitter in progress
  • X. Thou Shall Not be annoyed by the existence of this list


Joe Aiello (Owner / Founder) – Joe was born in Chicago and lived there until he was 23 years old. Raised on the NW side, he regularly attended games back when tickets were cheap and easy to get. Currently residing in Garner, NC with his wife and three children, Joe continues to see the Cubs each year, making it a priority to see at least one game in person each season. When not watching or reading about baseball, Joe works for State Farm Insurance and enjoys watching television, Geocaching, and playing outdoor games like Cornhole and Bocce.

Since founding the site, Joe has partnered with a host of media outlets including ESPN, Yahoo, MVN, and ESPN Radio and has reviewed books for authors such as Rob Neyer, Jerry Crasnick, and Alan Schwartz. He’s available for radio and podcast appearances and can be contacted to inquire about advertising and contributing to the site on a guest post basis.

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Jedi Johnson - Born into a family of Cubs fans, many of my earliest memories are somehow linked to the team.  Be it Eric Show drilling Dawson in ’87, Sandberg’s HR in the first night game at Wrigley (during the 8/8/88 rainout), or Grace being the lone bright spot of the ’89 NLCS, I spent most of my childhood watching the daily broadcast on WGN.  Not a writer by profession (I’m an accountant) you can blame – or thank – Jeremiah for pushing me this direction.  I have a wonderful wife and two young sons with whom I’ll someday celebrate a World Series victory.  If you want to contact me, just taunt me on one of my posts (much of social media is a colossal waste of time, there’s a reason I “lost” contact with those people before – don’t really have any interest in reconnecting).

Elizabeth Pearson – Lizzie, as she’s known here in VFTB-land, came upon her love of the Cubs through a childhood devotion to baseball. She was born and raised in northeastern Pennsylvania and (thanks to her father’s love of the Mets) knew her way around Shea Stadium before she was six years old. When she moved to Chicago in 2000, the Cubs became her new team. She stumbled upon View from the Bleachers by accident sometime around 2006, and enjoys encouraging conversation among the wide variety of readers with dissimilar backgrounds brought together by their love of a team. She’s married and has a Cub-loving pug named Phinneaus. When she’s not writing, cheering, laughing, or crying about the Cubs she enjoys biking, hiking, cooking and gardening. She calls Chesterton, Indiana home and hopes to one day retire on Mackinac Island.

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Josh Cornwall – Josh was born in Philadelphia, but has spent most of his life attempting to fit in among the kind-hearted people of New England. In a family of Red Sox fans, he distanced himself from the fried chicken eating lifestyle when he received his first baseball cap as a kid. Of course the hat was blue and had a big red ‘C’ on it. An obsession was born from that moment on.

Josh joined up with the VFTB staff in February 2012 after following the blog for the better part of five seasons. A “writer” by trade, Josh recently took a change of pace job at the four letters in the statistics department, focusing on college football and basketball. As much fun as that has been, Josh is hoping that he can get back into the world of college athletics as a Sports Information Director and eventually as a Athletic Director. Josh enjoys talking any kind of sports with people, as long as they aren’t Patriots fans. In his spare time he plays simulation software football (geek) and tennis, a sport he played for four years at Gordon College near Boston.

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Norm Bothwell – My earliest Cub memory is Bill Buckner at 1B. That puts me no older than 8 years old when I would come home from school and put WGN on the 13 inch black and white TV in my sisters room. From there, growing up in the 80′s, my favorite Cub was Shawon Dunston. Born and raised in the western suburbs, the Cubs didn’t turn into an obsession until the early 90′s when I subscribed to Vineline. Then the internet came and my Cub obsession turned into a baseball obsession and I feel I’ve learned an incredible amount about the game; including the advances in statistical analysis (and I learned that my love for Shawon Dunston must have been because of his position and his arm, because he was a pretty poor offensive player!) I joined VFTB in mid-2011 and have been arguing here ever since.

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Katie Cernek – Katie was born and raised in the heart of Cheeseland, where everyone loves the Green Bay Packers and the Milwaukee Brewers just pass the time between January and September. After going to a Brewers/Astros game at Miller Park at age 11, the choice was clear: the Cubs were the best team in baseball and Sammy Sosa was the player of the century. She’s been a Cubs fan ever since, suffering through the good times and the bad times. She was introduced to VFTB in mid-2011 and has been hooked on the community and conversation ever since. When she’s not talking about baseball, Katie enjoys working on the family farm, baking, and playing fetch with her black lab puppy.

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