The three-day NFL draft ended with pomp and circumstances on Saturday night with one of its most successful runs yet. Ian Rappaport of NFL Network reported during the second round on Friday night that over 20 million households tuned into an exciting first round in primetime on Thursday. Considering there was a lot less star power in this draft in comparison to past years, the NFL’s premeire event drew eye-popping numbers.
Amateur drafts have become more and more popular with each passing offseason. The NFL got things kicked off in the 1980’s and the growth of the NFL as the most popular sport in the the United States has helped build their draft’s brand.
The NBA lottery is a heavily watched event besides being one of the most boring half hours of television in sports during the year. Their draft follows suit with impressive numbers, mainly due to college basketball’s deep following. It also helps that they have a two-round, one-night affair that is easy to keep track of.
Without doing any research, the NHL draft is held around the same time as the NBA draft, but I know maybe one person that has ever tuned in to that event.
Bud Selig–or the minions under Selig–have tried to make the MLB event a more popular one since the inception of the MLB network, but with mixed results. It doesn’t help that World Series ratings have lowered significantly in the past decade, especially in championship series that have mid-market pulls.
While the focus is placed on football and basketball as the premiere sports in college athletics in terms of television contracts, baseball is a bit of the forgotten love. Unless you enjoy watching the Big 12 or SEC network, you probably aren’t sitting down to watch any of the top college teams play.
An even bigger up-hill climb for Major League Baseball is that half of their big-name prospects come from the high school ranks. ESPN started showing the occasional high school basketball when King James was still ballin’ in Ohio as an 18-year-old, but high school baseball hasn’t caught on as a luxury, late-night watch.
There is simply not enough known star power for the MLB to build upon their tv rating numbers for the draft anytime soon.
I always enjoy the live chat that happens during the MLB draft with guys like Keith Law and a few of the Baseball America guys, but even watching the first round on MLB Network is a snoozefest. Most of the analysts don’t study baseball prospects the way that NFL “draftniks” nerdily scout players all the way down to the small-school level.
So I ask you, the VFTB peanut gallery, what would you do to change the MLB Draft and make it more watchable?